Millennials make up a significant portion of the population. We then see the Generation Z members contributing another large segment to the overall population. The combination of those segments makes up about half of the total population we have. When you are in business, especially marketing, you have to consider this figure.
When you look at both segments of the population, you find they share some unique traits; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a roadmap to take when marketing to Gen Z and the millennials.
These groups tend to chase great experiences. The previous generation were more into the functionality of a product or service. Your marketing language to the younger generations has to focus on the experience, not the products and services delivering those experiences. You therefore need to show them what impact your products and services bring to their lifestyle.
Online marketing will be our preferred marketing approach. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. They are constantly online. If you need to reach them; your efforts need to be more focused on online channels. Social media platforms will replace all your print and traditional media options.
They are also interested in finding out what your brand is all about. You cannot expect them to buy a product on the basis that it works. They want to know if the vision and mission of the brand behind the product is one they can concur with. Your the brand, therefore, needs to address some of the major concerns they have and value. They, for example, worry over things like global warming and climate change. Selling eco-friendly products make it easier for them to pick yours off the shelves.
There is a need to use gamification marketing. The marketing approach includes the use of gaming techniques like ranking lists, competition, and scoring systems. You can see this when you are presenting fitness gadgets. You can initiate competitions all over the country in which customers attempt to outrun each other. They will see in action how effective the devices are in the collection and sharing of their data. The result of such a competition is increased attention on the products, and the willingness of the population to buy them.
Marketing to Gen Z and millennials comes with so many hurdles you need to clear. You are yet to meet another group with more diverse and dynamic tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
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